Margaret

Macleod

SOCIAL MEDIA MARKETING 

Posting now and then is easy. Implementing a real strategy? That’s where I come in.

Social media should support your business, not become your second job.

I help Scottish brands refine their online presence to not only look good, but get them noticed.

From organic growth to paid ads, I create content that attracts, engages, and converts target audiences.

Lets make social media work for you - not the other way around.

MANAGEMENT

STRATEGY

AUDIT

CONSULTING

  • The way your business shows up online shapes how customers see you.

  • Tired of updating your pages without seeing results?

  • No time to post consistently?

  • You’re not the problem, your strategy is.

  • Let’s build a brand that can’t be ignored.

FAQs

  • My services are tailored to each client’s needs, so pricing depends on the level of support required. Social media management packages start at £750 per month, while strategy consultations and audits are available at a lower rate.

    Since social media is a long term game, I require a minimum 3 month commitment for management packages to ensure we have time to see meaningful results.

    For a custom quote based on your business goals, feel free to get in touch!

  • Results depend on your current social media presence, industry, and consistency, but my strategies focus on long term, sustainable growth. Over a 3 month period, clients typically see -

    ✔ Increased engagement (more comments, shares, and interactions)
    ✔ Growth in high-quality followers (not just numbers, but the right audience)
    ✔ Stronger brand visibility and authority in your niche
    ✔ More inbound leads and website traffic from social media

    Social media isn’t an overnight fix, but with a strategic approach, it becomes a powerful way to increase brand awareness, customer loyalty, and business growth.

  • For social media management, I require a minimum 3 month commitment to allow enough time to implement a strategy and see real progress.

    However, I do take on short-term projects for time sensitive events, such as festivals, product launches, and campaigns that need a strong social media push.

    If you're not ready for full management, I also offer:

    Social Media Audits – A deep dive into what’s working, what’s not, and how to improve.
    Strategy Consultations – Custom action plans you can implement yourself.
    Facebook & Instagram Ads Support – Guidance on ad strategy, targeting, and optimisation to maximise your results.

    If you’re unsure which option suits your business best, I’m happy to chat and find the right solution for you!

  • 📅 Week 1 – Strategy & Planning
    We start with a 1:1 strategy call to brainstorm content ideas, set social media goals, and gather all the assets I need to bring your vision to life.

    🎨 Week 2 – Content Creation & Drafting
    I edit and organise your content into a structured draft. This includes:
    ✔ Editing reels, photos, stories, and graphics
    ✔ Custom templates & branded visuals
    ✔ Initial captions written to match your brand’s tone and goals
    ✔ Draft content calendar created (not scheduled yet)

    📑 Week 3 – Review & Refinement
    I send you a full content draft for review and final approval. This includes:
    ✔ Instagram grid preview & content layout
    ✔ Reel covers & carousel graphics
    ✔ Finalised captions, hashtags, and posting schedule
    ✔ Last tweaks before scheduling begins

    📢 Week 4 – Posting & Engagement
    Once everything is approved, I take care of scheduling and posting. If engagement is included in your package, I start managing your community on your first live posting day.

    🚀 Week 5 – Seamless Execution
    Everything is planned in advance so you can focus on running your business - no social media emergencies! I ensure your content flows smoothly, so you never have to worry about last minute posts.

  • For management I plan content a month in advance, meaning if we begin working together in April, your content will start posting in May.

    For coaching, I can schedule our 1:1 sessions at a time that works best for both of us.

    Please keep in mind that I require at least 48 hours notice for consultations, to ensure I can properly review your business to provide insightful feedback.