
Margaret
Macleod
SOCIAL MEDIA MARKETING
Posting now and then is easy. Implementing a real strategy? That’s where I come in.
Social media should support your business, not become your second job.
I help Scottish brands refine their online presence to not only look good, but get them noticed.
From organic growth to paid ads, I create content that attracts, engages, and converts target audiences.
Lets make social media work for you - not the other way around.
MANAGEMENT
STRATEGY
AUDIT
CONSULTING
FAQs
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My services are tailored to each client’s needs, so pricing depends on the level of support required. Social media management packages start at £750 per month, while strategy consultations and audits are available at a lower rate.
Since social media is a long term game, I require a minimum 3 month commitment for management packages to ensure we have time to see meaningful results.
For a custom quote based on your business goals, feel free to get in touch!
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Results depend on your current social media presence, industry, and consistency, but my strategies focus on long term, sustainable growth. Over a 3 month period, clients typically see -
✔ Increased engagement (more comments, shares, and interactions)
✔ Growth in high-quality followers (not just numbers, but the right audience)
✔ Stronger brand visibility and authority in your niche
✔ More inbound leads and website traffic from social mediaSocial media isn’t an overnight fix, but with a strategic approach, it becomes a powerful way to increase brand awareness, customer loyalty, and business growth.
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For social media management, I require a minimum 3 month commitment to allow enough time to implement a strategy and see real progress.
However, I do take on short-term projects for time sensitive events, such as festivals, product launches, and campaigns that need a strong social media push.
If you're not ready for full management, I also offer:
✔ Social Media Audits – A deep dive into what’s working, what’s not, and how to improve.
✔ Strategy Consultations – Custom action plans you can implement yourself.
✔ Facebook & Instagram Ads Support – Guidance on ad strategy, targeting, and optimisation to maximise your results.If you’re unsure which option suits your business best, I’m happy to chat and find the right solution for you!
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📅 Week 1 – Strategy & Planning
We start with a 1:1 strategy call to brainstorm content ideas, set social media goals, and gather all the assets I need to bring your vision to life.🎨 Week 2 – Content Creation & Drafting
I edit and organise your content into a structured draft. This includes:
✔ Editing reels, photos, stories, and graphics
✔ Custom templates & branded visuals
✔ Initial captions written to match your brand’s tone and goals
✔ Draft content calendar created (not scheduled yet)📑 Week 3 – Review & Refinement
I send you a full content draft for review and final approval. This includes:
✔ Instagram grid preview & content layout
✔ Reel covers & carousel graphics
✔ Finalised captions, hashtags, and posting schedule
✔ Last tweaks before scheduling begins📢 Week 4 – Posting & Engagement
Once everything is approved, I take care of scheduling and posting. If engagement is included in your package, I start managing your community on your first live posting day.🚀 Week 5 – Seamless Execution
Everything is planned in advance so you can focus on running your business - no social media emergencies! I ensure your content flows smoothly, so you never have to worry about last minute posts. -
For management I plan content a month in advance, meaning if we begin working together in April, your content will start posting in May.
For coaching, I can schedule our 1:1 sessions at a time that works best for both of us.
Please keep in mind that I require at least 48 hours notice for consultations, to ensure I can properly review your business to provide insightful feedback.