PRIVACY POLICY

Introduction

Your privacy is our top priority. We believe that protecting your personal information builds trust and fosters strong relationships with you, our valued clients. If you have any questions or concerns about how we handle your data, please get in touch at hello@margaretmacleodsocials.com

Margaret Macleod - Social Media Marketing (“we”, “our”, or “us”) provides social media marketing services for Scottish businesses. By using our services, you accept this Privacy Policy and our Terms of Service.

This Privacy Policy outlines how we collect, use, store, and protect your information in accordance with UK GDPR and the Data Protection Act 2018. We recommend reading this alongside our Terms of Service.

What Information We Collect

We may collect both personal and non-personal information when you engage with our services. This can include:

  • Personal Details: Your name, email address, phone number, business name, and any other details you provide to us.

  • Business Information: Information about your company, brand, target audience, and marketing goals.

  • Communication Data: Any messages, emails, or interactions you have with us.

  • Social Media Information: Usernames, analytics, and other data relevant to the platforms we manage for you.

  • Technical Data: IP address, browser type, and interactions with our website or services.

Legal Basis for Processing Your Data

Under UK GDPR, we process your personal data based on the following lawful grounds:

  • Performance of a contract: To provide our services to you.

  • Legitimate interests: To operate and improve our business.

  • Consent: When you opt-in to marketing communications.

  • Compliance with legal obligations: When required by law.

How We Collect Your Data

We collect your information in the following ways:

  • When you contact us via email, website, or social media.

  • When you fill in forms, book a consultation, or sign up for our services.

  • Through analytics tools that track website traffic and social media engagement.

  • From publicly available sources relevant to your business.

How We Use Your Data

We only use your information to provide and improve our services. This includes:

  • Managing and delivering our social media marketing services.

  • Communicating with you about your project, updates, and offers.

  • Analysing performance data to optimise marketing strategies.

  • Maintaining business records for legal and operational purposes.

We do not sell your data to third parties.

Data Sharing & Storage

  • We may share your information with trusted third-party service providers (e.g., analytics tools, social media platforms) necessary for delivering our services.

  • Your data is securely stored, and we take appropriate measures to protect it from unauthorised access.

  • We retain your data only for as long as necessary to provide our services and meet legal obligations.

Your Rights Under UK GDPR

As a data subject, you have the following rights:

  • Right to access – You can request details of the personal data we hold about you.

  • Right to rectification – You can ask us to correct any inaccurate or incomplete data.

  • Right to erasure – You can request that we delete your data in certain circumstances.

  • Right to restrict processing – You can ask us to limit how we use your data.

  • Right to data portability – You can request your data in a structured, commonly used format.

  • Right to object – You can object to data processing for direct marketing.

  • Rights related to automated decision-making – You have rights if we use profiling or automated decision-making.

To exercise any of these rights, contact us at hello@margaretmacleodsocials.com

International Data Transfers

If we use third-party services outside the UK (e.g., Meta, Google, or cloud storage providers), we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or UK adequacy decisions, to protect your data.

Cookies & Tracking

Our website may use cookies to enhance user experience and track site traffic. You can manage or disable cookies through your browser settings.

Data Retention

We keep your data only as long as necessary to:

  • Provide our services.

  • Meet legal or regulatory requirements.

  • Resolve disputes and enforce agreements.

Once data is no longer needed, we securely delete or anonymise it.

Complaints & Regulatory Compliance

If you have concerns about how we handle your data, you can contact us at [your contact email]. If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

ICO Website: www.ico.org.uk
ICO Helpline: 0303 123 1113

Changes to This Policy

We may update this policy from time to time. Any significant changes will be communicated on our website. By continuing to use our services after an update, you agree to the revised policy.

Contact Us

For any questions about this Privacy Policy, please email us at hello@margaretmacleodsocials.com